Nature is governed by immutable laws, and so is marketing. If you’ve wondered why some brands soar while others fail to take off, the answer lies in understanding the essential ‘laws’ that shape the identity of your products and services.
Nature is governed by immutable laws, and so is marketing. If you’ve wondered why some brands soar while others fail to take off, the answer lies in understanding the essential ‘laws’ that shape the identity of your products and services.
The Thirteen Steps is a core concept of our entire curriculum. These are the fundamental steps we use and teach for building powerful offers.
Take control of your financial future with our webinar on thinking accurately about money. Learn how to avoid mistakes, create a long-term financial plan, and how not to make decisions based on fear and panic. Learn to use money as a tool and achieve your goal!
In the second stage of Professional Influence, your key problem is that you haven’t accessed the amplifying power of an ambitious peer group.
Career is our marketplace identity. It is how we are identified as an offer of help and value in the marketplace. Career is, in general, how we are known as an identity of value and help in our public world.
You are always transacting to satisfy your Conditions of Life. So is everyone else. If you embody this fact, you’ll always win.
How do you expand your influence? What does this mean?
How do you mitigate your cost? The cost of what?
Ambition is not a dirty word. It is simply a strong desire to do or to achieve something, typically requiring determination and hard work. Ambition gets a good reputation when you demonstrate you have a say in how your life goes. Ambition gets a bad reputation when you try to succeed at all costs. Which are you?
We have entered a new era. The pandemic has revealed the true promise of the internet—to work when, where and how we want. The metaphor of climbing the corporate ladder is a relic, replaced with a career that is ours to define. Professional Influence is our ability to design the rewarding career we desire. Explore the five stages of professional influence and identify the key problems that keep us stuck at any stage. Refocus your career and redefine what winning looks like.
What stage are you?
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