Focus Lecture

Starting your own company

Zoom, Mar 14, 4 pm Pacific

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Once registered, you’ll receive the Zoom link.

March 14th
4-5pm Pacific

Focus Lectures are free to active students and their guests. The purpose of the Focus Lecture series is to provide specialized knowledge on a particular topic or principle. The utility they offer is a better understanding of the topic or distinction, as well as the opportunity to hear examples and case studies.

Historically, these lectures first appeared because our members sought detailed content, clarity, and teaching. We then began to offer two types of lectures: those specifically for our private membership and those open to invited guests. Members found the latter to be a unique way to introduce their friends and colleagues to Influential U.

In either case, lectures are recorded and available for 7 days following the live event. Once this 7-day period has expired, some recordings may be made available in our store for purchase and independent study.

Think accurately before making big changes.

The Great Resignation is resulting in an unprecedented number of new startups. Do you have what it takes to start your own business?

It’s easy to leap from a bad situation to worse, yet, it’s also tough to know when it’s the right time to jump. A significant number of businesses fail because they don’t understand the fundamental nature of transactions. Instead, they naively hope that a thoughtful solution plus hard work is sufficient.

What is the demographic for your product or service? Who specifically is your customer? How do you reach enough of them at a low cost? What number of people would need to say “yes” each year for you to succeed? How do they find out about you? How are your wares presented, and if someone wants to buy, how does that happen?

Whether you are already underway or thinking about starting, Transactional competence is key to thriving on your own. Influential U offers the fundamental principles to help you think accurately, comprehend transactions, understand your personality, get the support you need, and surround yourself with a global membership of ambitious professionals just like you working together to thrive.


John Patterson

Co-Founder & CEO

Mr. Patterson co-founded, facilitates, and manages the curriculum of Influential U. Since 1987, he has led programs and conferences for tens of thousands globally and now certifies and oversees a multi-continent faculty. His history includes corporate curriculum design focusing on business ecosystems, leadership, and high-performance training and development. Influential U offers an internationally delivered curriculum that incorporates e-learning, live conferences, workshops, webinars, and recorded content facilitated by an international assembly of accomplished professionals, faculty, and peers from various countries, industries, and cultures.

© Influence Ecology, LLC

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