Don’t Compete on Price, Compete on Value with Joe & Joni Rocco

Joe & Joni Rocco, a husband/wife small business team from Denver, Colorado, demonstrate the benefits of being a specialist in a highly commoditized industry: they don’t compete on price, they compete by offering a variety of characteristics of value. From working weeknights and weekends, late-night bids, high-stress, and a fatherless family, they now enjoy a life that is quite the opposite. They came to understand one another’s Personality and Transactional Behavior and reduced an 80-hour work week to 40.

In this episode’s talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, “If you are worried about the direct competitor, you are worried about the wrong thing.” You’ll hear why this is — and how to go about constructing a valuable offer that first satisfies you.

Podcast Bonuses:

Artistic Floors by Design

National Wood Flooring Association

Sebastian Gruner

Ambitious Living Webinar

“The Thirteen Steps” are referred to during the talk by Kirkland Tibbels. These are proprietary and are only available to our global Members.